How do you access banking services?
Mobile app
Desktop/Laptop
Telephone
In Branch
Wearable
Technology
81%
36%
31%
30%
15%
12%
Statistics derived from Capco’s core attitudinal survey; see Methodology for information about our supplementary survey.
How attractive would you find an app that provided personalized financial insights?
44%
Extremely attractive
40%
Attractive
16%
Other
67%
Would share more personal data to unlock personalized products
(definitely or probably)
68%
Of respondents were comfortable with AI guiding their financial decisions
How do you access banking services?
Mobile app
Desktop/
Laptop
Telephone
In Branch
Wearable
Technology
81%
36%
31%
30%
15%
12%
Statistics derived from Capco’s core attitudinal survey; see Methodology for information about our supplementary survey.
How attractive would you find an app that provided personalized financial insights?
44%
Extremely attractive
40%
Attractive
16%
Other
67%
Would share more personal data to unlock personalized products
(definitely or probably)
68%
Of respondents were comfortable with AI guiding their financial decisions
How do you access banking services?
Mobile app
Desktop/Laptop
Telephone
In Branch
Wearable
Technology
81%
36%
31%
30%
15%
12%
Statistics derived from Capco’s core attitudinal survey; see Methodology for information about our supplementary survey.
How attractive would you find an app that provided personalized financial insights?
44%
Extremely attractive
40%
Attractive
16%
Other
67%
Would share more personal data to unlock personalized products
(definitely or probably)
68%
Of respondents were comfortable with AI guiding their financial decisions
How do you access banking services?
Mobile app
Desktop/
Laptop
Telephone
In Branch
Wearable
Technology
81%
36%
31%
30%
15%
12%
Statistics derived from Capco’s core attitudinal survey; see Methodology for information about our supplementary survey.
How attractive would you find an app that provided personalized financial insights?
44%
Extremely attractive
40%
Attractive
16%
Other
67%
Would share more personal data to unlock personalized products
(definitely or probably)
68%
Of respondents were comfortable with AI guiding their financial decisions